What is SEO or search engine optimization?  In short, SEO is the process of making a website more visible to search engines. Contrary to popular belief, proper SEO is not a manipulation, but rather, a way of helping the search engines find what they seek.  

How is SEO Achieved?  The basic goal is to orient a page or website so that it can be found when a search is done for its contents.  We do this through proper site architecture and the use of high quality relevant content.  Of course there is more involved with a highly competitive search but those are the basics. 

As we begin to optimize for the more competitive keywords the process becomes a little more complex.  We start to consider things like page rank, back links, and internal link structure.

 The two most important aspects to a websites SEO are content and page rank.  PageRank is a ranking system used by Google to assign importance to a page.  The higher the PageRank the more importance Google places on the page. 

For a competitive search both content and PageRank are of equal importance.  Content and keywords are needed for the search engine to identify the topic and Pagerank assigns a level of importance. 

 Pagerank, also known as PR, can be manually adjusted within a sight through the use of internal linking.  With the proper use of internal linking we can direct the flow of PR from one page to the next.  Effectively lowering the PR of a less important page and redirecting a percentage of its PR to a more important page. 

Atlanta SEO

We are an Atlanta based SEO specialty company.  In terms of local search engine optimization, we are the Atlanta leader.  Our specialty is the Atlanta Small Business and we don’t stop with SEO.  We offer a broad portfolio of business products to help the small business owner compete with larger corporate giants.  Our mission in business is to level the playing field and give the small business owner a competitive edge.  Web design and SEO should be an integral part of any modern day marketing package, however, they cannot stand alone and do not replace a good business plan, branding, etc.

Is Your Business in Need Of SEO?

 The answer is always yes.  Even if a website has been optimized for search engines with great results, the job is not done.  SEO is never complete and the beauty of SEO is this…  Once a page is created and optimized, it’s there, it’s paid for, and it works day and night.  Bringing in leads.  Whether you are busy working or on vacation, a well optimized website keeps on working, passively building your business.

Atlanta Based Small Business

Atlanta is a very lucrative, yet competitive market.  Don’t let the “big guys” take more than their share.  As a small business owner today, it is imperative to build an online presence.  Times are changing and small business must change with them or be left behind.  A yellow page listing and handful of well written ad’s will no longer suffice.  Shoppers now search the internet and statistics show that they won’t search hard.  Most users, under normal circumstances will not look beyond page one of the serps (search engine results page).  If they do, they still will recognize the organically, higher ranking sites, as experts in the field.